Integrating your marketing efforts
Twenty years ago, the hot, new buzz phrase in advertising was “Integrated Marketing Communications.” And while the concept felt new and exciting at the time, it’s really a very basic principle that has already delivered results for decades in the field of advertising.
At its heart, “integrating your marketing” simply means that all the advertising tools you are using work together. That you are delivering a consistent message across all of your touch points with customers. That your radio commercials compliment your digital messages and your video commercials are working with your display ads and it all clicks with your in-store experience. It’s a focus that means your company is presenting one clear and concise message everywhere consumers see it.
Sounds simple right? Yet for many businesses, it’s easier said than done.
It starts with a clear direction for your marketing. What is your number one goal? What is the one thought you want to leave your clients with? How are you different from a sea of potential look alikes? With the answers to those elementary questions, you can then determine which marketing tools will most effectively communicate that message. And determine how to measure the success of your advertising.
At the Pikewood Media Group, our marketing specialists are well versed in developing, exciting and measuring integrated audio, video and digital campaigns. It starts with a conversation – about your business goals, successes and challenge areas. Then our creative teams and strategy teams go to work to create and deliver a cohesive marketing campaign. One that uses the best advertising tools for the job and delivers a crystal clear message that elicits the desired response from your potential customers.
Some of our clients call us a “one-stop shop.” And we like that. From start to finish, we help businesses identify and develop their best route in the journey of effective advertising.
Want to learn more? Let’s have that first conversation.
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