“No one listens to Radio anymore!”
“No one listens to Radio anymore!”
Well, someone better tell Progressive Insurance, GEICO, Home Depot, Lowe’s, Quicken Loans and Macy’s that because they accidentally ran more than ten million radio commercials in 2020. And what about McDonalds, Proctor & Gamble, T-Mobile, Indeed and the U.S Government? Geez, they must be wasting their advertising dollars too!
No matter how you slice it, the top brands in the world continue to see AM/FM Radio as an effective way to reach audiences and deliver their message. So much so, the advertising buyers for many national brands continue to invest millions of dollars in broadcast Radio campaigns each year.
From insurance and home improvement, to consumer goods and fast food – no matter the category, advertisers continue to see results from Radio advertising. In fact, for 2021 Radio advertising, GroupM is predicting Radio advertising will grow by 6.8% to $12.8 billion dollars. One of the few advertising categories that can make that claim.
Far too many small business owners make the false assumption that their customers are only listening to Spotify, Pandora, podcasts or satellite radio. Meanwhile more than 90% of every adult in the United States tunes in to local, broadcast radio each week.
And Radio is now the number one reach vehicle in the US – drawing a larger audience each week than television (broadcast, time delayed and/or streaming), newspapers and even social media. And yes, AM/FM radio earns 60% more listeners each week than Spotify, Pandora and Satellite radio do COMBINED.
If you haven’t thought about AM/FM Radio as an effective tool for your marketing efforts, you’re missing an opportunity to deliver a creative and effective message to 90% of your potential market.
Ready to have a conversation about how Radio can boost your marketing? We are.
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